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- Originally broadcast on June 18, 2009
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Presented by:
Taking the Policyholder Experience to the Next Level:
How a Customer-Centric Communications Approach Can Drive Satisfaction, Increase Loyalty and Reduce Costs
Print…Fax…Email…SMS…The Web…Call Centers…Agents/Brokers. There are a myriad of ways you can communicate with your customers and they can communicate with you. The challenge lies in how to effectively manage high volumes of daily customer communications consistently across multiple channels. Because, in today’s competitive world, it’s not just about gaining new business – it’s about keeping the business you already have.
Join Pitney Bowes Business Insight and Celent as we identify the key challenges in managing effective multi-channel communications. We’ll also help you realize how an integrated customer communication management (CCM) strategy -- supported by today’s leading technologies -- can help you centralize and maximize customer-centric interactions to retain more customers, reduce costs, and gain a competitive advantage.
We’ll show you the new standard in customer communications. You’ll learn how to:
- Create a total multi-channel branded experience to help generate customer loyalty
- Generate real-time interactive correspondence
- Manage two-way personalized email and SMS communications
- Ensure regulatory compliance
- Maximize operational efficiency and reduce costs
Featured Speakers:
· Jeff Goldberg, Senior Analyst, Celent
· Lisa Sutrick, Director, CCM Product Management, Pitney Bowes Business Insight